The Importance of Following Fashion Trends

The Importance of Following Fashion Trends

If you’re into fashion, you’ll understand why the world celebrates Fashion Week like it was Christmas. You’ll understand why they trip over their own feet trying to get a front-row seat and ogling at the super models who stride down the runway in the latest seasons’ collections by the several of the world’s renowned fashion […]

Why Colour Is So Important In Fashion

Why Colour Is So Important In Fashion

Colour is the first thing other people notice about us, and its impact is immediate and long-lasting. Our fashion colour choices say a lot about the image we are trying to portray and how we feel about ourselves. So what does colour tell people? Within seconds of meeting you, others will respond to the ‘colour […]

1940's Women's Fashion Inventions

1940’s Women’s Fashion Inventions

1940’s Women’s fashion was a time of great restrictions on design, fabric, and trim materials. The war forced clothing designs to be simple yet it also forced manufactures to be creative with what they could use and invent new materials. The 1940’s brought about new women’s fashion inventions many of which are still around today. […]

Teenage Fashion History

Teenage Fashion History

The word “teenager” was first coined in the 1950s, a time when teenage fashion had found its place and a niche market was created. Teenagers were now a closed group with their own feelings, style, beliefs, and ways of perceiving life; that is, their own personality. Malcolm Barnard says in his book Fashion as Communication, […]

Modeling Agencies - Their Importance in the Fashion Industry

Modeling Agencies – Their Importance in the Fashion Industry

If you are in to fashion and know a bit about how the fashion industry usually functions, then you would know about the importance of modeling agencies and how crucial they are to the proper functioning of the whole industry. Modeling agencies are agencies that recruit, manage and groom models and give them a chance […]

Why Fashion Is Always Changing

Why Fashion Is Always Changing

Everyone is affected by fashion to some extent. In the era of early supermodel age, fashion could be categorized by glamour or commons. Today, fashion is fast, trendless, comfortable, and personal. Street fashion, as one of the most popular form, is more of a reflection of personality and lifestyle than of trends in general. Because […]

The Adaptation of Fashion Trends

The Adaptation of Fashion Trends

Fashion is more or less synonymous with females. Most women have this undying craving of dressing up according to the on going fashion trends, no matter whether it suits them well or not. Fashion trends which change almost every fortnight, are endearingly followed by the female segment of our society. However, a million dollar question […]

Fashion Marketing Planning

Fashion Marketing Planning

What’s in a fashion marketing campaign? This article explores the components of a fashion marketing plan and how fashion brands can enhance their marketing strategy. Fashion marketing is concerned with meeting the needs, wants, and demands of your targeted consumer, and these goals are accomplished using the marketing mix. Fashion marketing is distinct from fashion […]

What is Avant-Garde Fashion?

What is Avant-Garde Fashion?

According to the dictionary, the avant-garde current it is an artistic current which fights against the already known and accepted forms and traditions, suggesting a revolutionary formula. In other words, this avant-garde may be regarded as an artistic innovative movement, which came out from a spirit of negation and revolt against certain traditionalism. It has […]

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